ALHUSSAM Food Services – Import & Distribution (HFS), a subsidiary of SIAD Holding, concludes its participation in HORECA Riyadh 2025, held at Riyadh Front Exhibition and Conference Center. The company was honored to be present at one of the largest annual events specializing in the hospitality and food & beverage sectors. This participation underscored the importance of showcasing HFS’s expertise and distinctive offerings to support clients in the Saudi hospitality sector, enhance their projects, and help achieve their objectives. The exhibition marked a significant milestone in reaffirming the company’s market presence and highlighting its key strategic developments.
Strategic Agreements Strengthening Our Hospitality Partnerships
During the exhibition, HFS announced a major milestone by signing a cooperation agreement with Al Nafea Foods, becoming an authorized distributor of “Bonta” food products and offering a unique range of carefully prepared rice and dairy items. The company also signed an agreement with United National Dairy (UND) as an additional step toward diversifying high-quality product offerings to meet the needs of hospitality projects in KSA. This initiative aims to enhance the company’s product portfolio, expand its presence in the Saudi market, and provide more diverse and comprehensive solutions for its clients. This collaboration underscores the company’s ongoing commitment to building strategic partnerships that support sector growth and elevate quality standards.
The agreements with both companies were signed by Eng. Mohannad Khogeer, CEO & Chairman of SIAD Holding, in the presence of Mr. Waleed Al-Nafie, CEO of Al-Nafea Food, and Mr. Abdullah Al-Saleh, CEO of United National Dairy.
HFS booth also witnessed strong visitor turnout throughout the exhibition days, where the company’s team showcased the latest food products and engaged in discussions on cooperation opportunities with hospitality sector specialists, hotel and restaurant managers, airline companies, as well as Saudi kitchen pioneers and professional chefs seeking premium quality and the finest products.
Eng. Mohannad Khogeer expressed his satisfaction with the company’s participation, stating, “We are proud of the results achieved at HORECA Riyadh this year. Our participation provided an opportunity to highlight our strategic progress and connect with new partners. Our agreement with Al-Nafea Food represents a qualitative step that reflects our continued commitment to developing our products and expanding our presence in the Saudi market.”
He added: “We will continue to invest in serving the hospitality sector in support of our vision, which ultimately aims to contribute to the realization of Saudi Vision 2030.”
It is worth noting that Alhussam Food Services (HFS) is a leading food import & distribution company, providing the Saudi Market with Quality products for culinary professionals, as a continuation of our long heritage serving food to pilgrims since 1957.